We research your buyers and competitors
Before you choose
So the story is built on how your buyers decide, and on what everyone else in your market is already saying.
Foundations · Steps 02–03 of the GTM.io Method
One story your whole team agrees on
We research your buyers and competitors and bring you two ways to stand out. You choose one, and we write the story your whole team uses: headlines, proof points and answers to objections.
A$6,900one-off
3 weeks, 3 working sessions. Homepage copy, a deck storyline and a 2-pager are included.
Start with a 30-minute strategy session with a GTM.io Partner.
3 weeks, 3 working sessions
You have a product or service and need a story buyers get, fast. Here's how the sprint gets you there.
Two ways to stand out
You choose one
We bring you two ways to stand out. You choose one, and that becomes the position your whole team works from.
The story your whole team uses
Headlines, proof points, answers to objections
We write it down in one place, so sales, marketing and leadership tell the same story.
Homepage copy, a deck storyline and a 2-pager
Delivered in the final week of the sprint
The same story, written for the places buyers meet you: your homepage, your sales deck and a 2-pager your team can send after a first call.
What you get
- ✓Research into your buyers and competitors
- ✓Two ways to stand out, and you choose one
- ✓The story your whole team uses: headlines, proof points and answers to objections, in one messaging house
- ✓Homepage copy
- ✓A sales deck storyline
- ✓A 2-pager your team can send after a first call
- ✓3 working sessions over 3 weeks
A$6,900
one-off
3 weeks, 3 working sessions.
Homepage copy, a deck storyline and a 2-pager are included, delivered in the final week of the sprint.
Book a strategy sessionIs this for you?
It's for you if
- ✓You run a founder-led B2B tech company: software, MSP, consultancy, systems integrator, AI or data
- ✓You have a product or service and need a story buyers get, fast
- ✓Your team describes what you do in different ways
- ✓You're still the main voice in sales, and the story lives in your head
It's not for you if
- ✕You're pre-revenue or still looking for product-market fit
- ✕You want ads or lead lists, not a clearer story
- ✕You sell to consumers
- ✕You need a full website rebuild, not the words on it
Who you'll work with
A GTM.io Partner
Leads your 30-minute strategy session and provides strategy and commercial leadership, including helping you choose between the two ways to stand out. Partners are exited founders, or people who have spent years running sales, marketing, partnerships, customer success, product or services inside well-known technology companies, locally and internationally. They have had to live with their own strategies.
The GTM.io System
Supports your GTM.io Partner with research, writing, design and lists, plus follow-ups, reminders, scheduling and reporting. The system has been built from having advised over a hundred founders, and from executing in businesses of all sizes in different geographies.
Specialists
Join when a specific piece of work needs them.
Questions founders ask
How much of my time does it take?+
3 working sessions over 3 weeks, plus your 30-minute strategy session before we start.
What do I get at the end?+
The story your whole team uses: headlines, proof points and answers to objections. The same story is written for the places buyers meet you: your homepage, your sales deck and a 2-pager your team can send after a first call.
When do I get the homepage copy, deck storyline and 2-pager?+
They're part of the sprint, delivered in the final week.
Do I need a GTM Clarity Plan first?+
No. Every offer stands on its own. If you're not sure where to start, the GTM Clarity Plan tells you, and its fee is credited in full against your next offer if you go ahead within 30 days.
Who will I deal with day to day?+
A dedicated GTM.io Manager, backed by the GTM.io System. A GTM.io Partner provides strategy and commercial leadership, starting with your 30-minute strategy session.
What comes after the sprint?+
Most clients start with one offer and add the next when the first is working. Once your story is clear, the next step in the GTM.io Method is generating demand, starting with the Content Engine.
Get one story your whole team tells
Book a 30-minute strategy session with a GTM.io Partner. We'll look at where you are, tell you whether the Messaging & Positioning Sprint is the right place to start and what it costs. If it's a fit, you work with a GTM.io Partner, supported by the GTM.io System. Specialists join when needed.