From an unclear story to a predictable pipeline
The GTM.io Method is how we take founder-led B2B tech companies from a story buyers don't get to pipeline you can plan around. Four stages, ten steps, and every step is a fixed deliverable at a fixed price.
Start with the step you need. A GTM.io Partner provides strategy and commercial leadership, supported by the GTM.io System.
Four stages. Ten steps. Each one a deliverable you can hold us to.
Most founder-led companies don't need a 60-page strategy. They need the next piece of their go-to-market built and running. Each step below says exactly what you get, which offer delivers it and what it costs. Start anywhere: the GTM Clarity Plan tells you where.
Foundations
A clear read on what's holding growth back, and one story your whole company tells.
A straight answer on what's holding growth back
We interview you for 60 minutes and review your website, sales deck, CRM and two recorded sales calls. Your GTM Clarity Plan arrives in 3 business days: a review of where you are today and a recommended plan for what to do now and next, with fix-now, fix-later actions and a 90-day priority list, and we take you through it on a 30-minute walkthrough call.
Your GTM Clarity Plan in 3 business days, counted from a 60-minute interview, followed by a 30-minute walkthrough call. Credited in full against your next offer within 30 days.
See the GTM Clarity Plan →One story your whole team agrees on
We research your buyers and competitors and bring you two ways to stand out. You choose one, and we write the story your whole team uses: headlines, proof points and answers to objections.
3 weeks, 3 working sessions.
See the Messaging & Positioning Sprint →Homepage copy, a deck storyline and a 2-pager
The same story, written for the places buyers meet you: your homepage, your sales deck and a 2-pager your team can send after a first call.
Delivered in the final week of the sprint.
Generate Demand
Your buyers see your thinking every week, in your own words.
A month of LinkedIn posts and carousels from one interview
You have a monthly 45-to-60-minute content interview with a GTM.io Partner. The GTM.io System turns it into posts and carousels mapped to your content pillars, ready for you to approve. You decide when they go live.
Posts and carousels from your voice. Add video, a newsletter or long-form when you're ready.
See the Content Engine →More voices than just the founder's
Your co-founder, CTO or head of sales gets the same engine, in their own voice, on one shared plan. Buyers hear from the team, and growth stops depending on one person.
The Content Engine for your co-founder, CTO or head of sales.
Page coming soonConversations with the buyers you want to reach
Each month we book a target buyer, partner or customer as your guest, prep both of you and record the conversation. The episode becomes clips, posts and a newsletter.
One recorded conversation a month with a buyer, partner or customer as your guest.
Page coming soonCapture Demand
The attention turns into meetings, and every deal shows where it came from.
Meetings with accounts that are ready to talk
We build your target account list, track buying signals such as hiring, funding and engagement with your posts, and run email and LinkedIn sequences in your voice. Replies are handled and meetings land in your calendar.
First sends within 10 business days. 30 days' notice.
Page coming soonYour best posts in front of your target accounts
Each week we put budget behind the posts that are already working, aimed only at the accounts on your list. You see which of them engaged.
Live within 5 business days. You pay the ad spend directly.
Page coming soonA CRM that shows where pipeline comes from
Pipeline stages with clear exit rules, lead capture and booking links, source tracking on every deal, three dashboards and the core automations, set up in HubSpot.
3 weeks, including a recorded training session.
Page coming soonScale
When the engines are working, we run them as one function so growth doesn't keep depending on you.
Commercial leadership, management and execution, embedded with you
When the engines are working and you want them run as one function, we embed commercial leadership, GTM management and execution through a GTM.io Partner, supported by the GTM.io System. Specialists join when needed.
Commercial Leadership, GTM Management and Execution, sized to your plan.
Page coming soon"Helped me navigate a complete reset: repositioning the company, refreshing the brand, and refocusing our go-to-market strategy and execution. Revenues followed."
CEO, Veriscape
How we deliver
You work with a GTM.io Partner, supported by the GTM.io System.
A GTM.io Partner is an experienced commercial leader and operator. They are exited founders, or people who have spent years running sales, marketing, partnerships, customer success, product or services inside well-known technology companies, locally and internationally. They bring strategy and commercial leadership, and they have had to live with their own strategies.
The GTM.io System does the work around them. It handles research, writing, design and lists, and it keeps the work moving with follow-ups, reminders, scheduling and reporting. The system has been built from having advised over a hundred founders, and from executing in businesses of all sizes in different geographies.
You and your team stay in control. You talk, decide and approve. Nothing goes out without your yes. Specialists join when a specific piece of work needs them.
Where should I start?
Pick the goal that sounds most like you. If none of them fit, start with the GTM Clarity Plan.
Launch & Go-to-Market
You have a product and need a story buyers get, fast.
Build Predictable Pipeline
You want pipeline that doesn't depend on referrals.
Scale Beyond Founder-Led Growth
Too much still runs through the founder.
Expand into New Markets
You need to know what to change before you spend.
Improve GTM Performance
Activity is high but results are flat.
Founded by Sidney Minassian
Sidney founded GTM.io so founder-led B2B tech companies can get go-to-market expertise without the cost and drag of traditional consulting or agency models.
A GTM.io Partner provides strategy and commercial leadership, starting with the 30-minute strategy session where we work out where you should start. From there, a GTM.io Partner and the GTM.io System run the work.
Questions founders ask
If you're not sure, start with the GTM Clarity Plan: a review of where you are today and a recommended plan for what to do now and next. Your GTM Clarity Plan arrives in 3 business days, counted from a 60-minute interview, followed by a 30-minute walkthrough call. You get a 90-day priority list, and the fee is credited in full against your next offer if you go ahead within 30 days. If you already know you need to be visible, start with the Content Engine.
Yes. Every offer stands on its own, with its own price and its own landing page. Most clients start with one and add the next when the first is working.
Your GTM Clarity Plan in 3 business days, counted from a 60-minute interview, followed by a 30-minute walkthrough call. Content Engine posts are ready to approve within two business days of your first content interview. Pipeline Engine sends its first sequences within 10 business days of setup.
A GTM.io Partner, supported by the GTM.io System. A GTM.io Partner provides strategy and commercial leadership, starting with your 30-minute strategy session.
Start with one step
Book a 30-minute strategy session with a GTM.io partner. We'll look at where you are, tell you which step to start with and what it costs. If it's a fit, you'll kick off with a GTM.io Partner.
[PLACEHOLDER: embed the HubSpot meetings calendar here]