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Trudie at GTM.io

Trudie Minassian

Operations Support

At GTM.io

Trudie supports the operational backbone of GTM.io - helping turn plans into progress across team initiatives and client engagements.

From coordinating team events and workshops to supporting client project delivery, she creates flow, and follow-through across the organisation.

GTM.io exists to close the Go-to-Market Execution Gap inside scaling B2B technology companies. Trudie’s role ensures the operational detail supports that mission, keeping timelines clear, communication aligned, and delivery consistent.

She believes execution is defined by attention to detail, quality standards, and consistent follow-through - the small things done well, every time.

Before GTM.io

Trudie has worked across marketing and operations roles within global organisations including Eli Lilly, Pfizer, Westpac, and IBM, as well as serving as Executive Assistant to the Chief Operating Officer of Wolters Kluwer Australia.

Across these roles, she developed strong capability in:

  • Operational coordination and executive support

  • Marketing program administration

  • Stakeholder communication

  • Event and workshop logistics

  • Cross-functional team support

Working inside highly structured corporate environments shaped her appreciation for process, clarity, and reliability. She understands that strong execution depends on attention to detail and consistent follow-through.

Her career reflects a blend of commercial exposure and operational discipline - foundations that now support the GTM.io team and its clients.

Beyond GTM.io

Outside of work, Trudie is a mother of three and brings the same care and coordination to family life that she applies professionally.

She is a self-taught abstract artist, creating bold, intuitive works through her studio practice and sharing her art publicly. For her, creativity is a space for exploration - guided by instinct, emotion, and freedom rather than rules.

Earlier in her career, she also worked as a makeup artist, another reflection of her creative eye and attention to detail.

Trudie balances structure with creativity, precision with intuition.

And whether in art, family, or operations, her focus remains the same: creating environments where things move forward with clarity and intention.