We Become Part of Your Business

We embed alongside your founder, leadership team and existing people to help determine what needs to happen, keep it moving and get it done.

Every Embedded GTM Team brings together three core capabilities.

1 - Commercial Leadership

Experienced commercial leaders who work alongside the founder and leadership team to help make the right commercial decisions and lead sales and marketing.

We help with priorities, GTM strategy, positioning, sales and marketing direction, pipeline, partnerships, hiring, new markets and the commercial decisions that come with growth.

Senior commercial judgement without needing to build the full leadership team yourself.

2 - GTM Management

Good ideas don't create growth unless someone keeps them moving.

We bring the operating rhythm, coordination and accountability needed to turn commercial priorities into consistent action.

That includes 90-day planning, weekly GTM cadence, pipeline and performance reviews, actions and accountability, cross-functional coordination and shared visibility of what matters.

Your dedicated GTM environment captures meetings, decisions, priorities, actions and knowledge, supported by AI to help your team stay aligned and informed.

3 - Execution

We don't stop at telling you what should happen.

Your Embedded GTM Team provides practical, hands-on execution support to turn priorities into action and keep things moving.

That might mean helping configure your CRM and pipeline, improving a proposal, preparing for an important customer meeting, developing sales collateral, refining an outbound message or building the tools your team needs to execute effectively.

Extend Your Embedded GTM Team

Your Embedded GTM Team gives you Commercial Leadership, GTM Management and practical Execution.

For some businesses, that's exactly what's needed. You may already have people internally who can execute marketing and sales once they have stronger leadership, priorities and management around them.

For others, more dedicated execution capacity is required.

That's when we extend the team.

Embedded Marketing Execution

Add dedicated marketing capability to execute the priorities we develop together.

This can include: content and thought leadership, campaign development and management, digital and email marketing, social media, marketing operations, events and webinars, design and creative production, performance measurement

Rather than briefing an external agency, your marketing execution sits inside the same GTM team setting the direction and managing the commercial priorities.

Embedded Sales & SDR Execution

Add dedicated sales development capability across prospecting, outbound, account development and pipeline generation.

This can include: target account research, prospecting, outbound campaigns, SDR activity, account development, meeting generation, pipeline development, sales follow-up

Strategic Projects

Some priorities need concentrated expertise rather than ongoing execution capacity.

Because we're already embedded in your business, we can scope and deliver specific projects without you having to find, brief and coordinate another provider.

This can include: website design & development, conference & event support, merchandise, webinars, podcasts, photography & videography, CRM implementation, sales enablement & collateral.

When Growth Still Depends on the Founder

You've proven you can sell and successfully deliver your products or services. You've built a reputation, loyal customers and a business with real opportunity ahead.

But growth is getting harder.

New business still depends heavily on you, referrals or partner relationships. Sales and marketing can feel inconsistent. Previous hires may not have delivered. Opportunities are being missed, momentum is harder to maintain, and too much still comes back to the founder.

You know the business can grow further. But continuing to carry sales and marketing yourself isn't sustainable, and building a complete internal go-to-market leadership team may still be too early.

Your business hasn't run out of opportunity.

It has outgrown founder-led sales and marketing.

Built for Founder-led B2B Technology Companies

We're typically a strong fit when you:

• Have proven you can sell and successfully deliver your products or services.

   

• Sell complex solutions into mid-market or enterprise organisations.

   

• Have grown through founder-led sales, referrals or partner relationships.

   

• Still rely heavily on the founder to drive or coordinate sales and marketing.

   

• Need stronger commercial leadership and execution but aren't ready to build a complete internal GTM leadership team.

   

• Want experienced people who can both think strategically and get things done.

Our clients include software companies, MSPs, technology consultancies, systems integrators, AI and data businesses, and hybrid product-services companies.