At GTM.io
Colin leads the operating backbone of GTM.io.
His role is to ensure strategy becomes operational reality. Direction must convert into structured cadence. Execution must be measurable, accountable, and repeatable.
He works across delivery systems, financial oversight, partner coordination, and engagement performance to create clarity at every level of the organisation. Every client engagement and internal rhythm is designed to reduce friction, define ownership, and maintain commercial accountability under pressure.
Colin believes strong companies are not defined by isolated moments of intensity, but by consistency. Clear expectations. Clean handoffs. Alignment between messaging, systems, and people. When the operating foundation is solid, growth becomes more predictable and less reactive.
His mandate at GTM.io is clear: build the infrastructure that allows high-performing operators to do their best work consistently, not occasionally. Make performance repeatable.
Before GTM.io
Prior to GTM.io, Colin founded and led Ollovo Marketing, building it into a high-performance marketing execution agency serving growth-stage and established companies across the United States, Australia, and New Zealand. He led go-to-market strategy, brand positioning, product launches, digital programs, and CRM-driven revenue initiatives, aligning marketing execution directly to commercial outcomes.
Before Ollovo, Colin held a senior marketing leadership role at Saasyan, a Sydney-based AI-driven student safety platform serving schools and education networks internationally. There, he led product marketing, sales enablement, and expansion efforts across multiple markets.
Earlier in his career at Apple, Colin operated within one of the world’s most disciplined commercial organisations. Working in a highly structured, cross-functional environment, he developed a deep understanding of operating standards, execution discipline, and performance accountability at scale.
Across these environments, Colin’s experience spans strategy, execution, and operational leadership within enterprise and growth-stage settings.
Beyond GTM.io
Colin grew up in Colorado and now lives in New Zealand with his partner and their cavoodle. Those two landscapes have shaped a grounded, steady approach to both life and leadership. Wide open spaces, shifting coastlines, and a constant sense of perspective influence how he thinks, works, and leads.
Outside of operating models and growth strategy, he spends time hiking, biking, and skiing, growing fresh herbs in his garden, reading, and traveling whenever possible. Curiosity is not reserved for work. It is a constant thread that runs through both his professional and personal life.
He is a long-time Apple enthusiast and early adopter, often integrating new technology into his workflows. A significant portion of his creative and operational experimentation now happens inside Apple Vision Pro, where he explores immersive productivity and spatial computing as extensions of how modern operators can think and build.
He values clarity, consistency, and balance. Strong foundations matter in business and in life. Sustainable growth is not built on intensity alone. It is built on disciplined follow-through, thoughtful perspective, and the ability to balance precision with long-term vision.