Our Story

GTM.io was founded by operators who have lived inside the pressure of scaling B2B product and services-led technology companies.

We have built, rebuilt, and operated go-to-market functions while carrying revenue targets, leading teams, launching new offers, navigating complex buying groups, and balancing ambition with real-world constraints.

Across decades of operating experience, we kept seeing the same pattern.

The issue was rarely strategy.

Most founders and revenue leaders were clear on what needed to happen. The breakdown occurred when the go-to-market function lacked clear ownership, sustained focus, or the capability required to perform at scale.

Strong companies with meaningful products were leaving growth to chance.

We built GTM.io to change that.

Founder-led and operator-built, GTM.io exists to close the GTM Execution Gap by embedding as an operating partner inside your go-to-market function, strengthening structure, aligning teams, and taking accountability for performance.

We do not advise from the sidelines.

We operate alongside founders and revenue leaders to ensure the go-to-market function performs consistently across pipeline, revenue, retention, and expansion.

Because go-to-market isn’t something you hope works.

It is a function that must perform.